Direct-Mail Campaigns
The concept of the mailings has to take into consideration the philosophy of the organization, the promoted topic, the time, the target group, the latest campaigns, the stage of the DRP (donor relationship program), etc...
To take care of all above mentioned factors, the composition of full direct-mail campaigns includes the following services:
- concept for mailings
- copywrithing
- graphic design
- getting customer approval
- printing/production
- personalizing payment slips, letters, other components
- inserting into envelope, closing, posting
- paying postal fees
- controlling delivery of the mailing (Postal Tracking system)
- opening and running clients database with 24/7 Internet acces - fraim
- passive/active info-line (telephone campaigns)